1914 Monroe St

Madison, WI 53711

Compare Listings

Our Pledge to Social Justice

We are committed to exploring and challenging the way racism is embedded within the real estate industry as a whole. We practice this work in a way that is rooted in justice, transparency, and accountability to those most marginalized.

Since Alvarado Real Estate Group opened our doors in 2008, we have always prided ourselves on providing exceptional customer service to our clients. We aim to understand our clients’ needs, as well as educate and support them through every step of the process to make for the most successful home buying and selling experience possible. And yet, we also aim to do business differently than most traditional real estate companies. We value racial justice and equality for all people just as much as we value helping our clients find their dream homes. We want to operate our business from a place of liberation and abundance for all. This has required that we take a very honest look at the ways in which those things have been systematically denied to certain groups of people.

The United States was founded on the colonization of indigenous people and their land, as well as the enslavement of African people who were forced to perform uncompensated labor. This resulted in a substantial accumulation of wealth for many white people. Opportunities continued for white people to build wealth when the US government and the real estate industry made the home buying process accessible only to them, while completely denying home ownership access to other groups. The legacy of many of these policies are still in effect today.

Alvarado Real Estate Group operates in a way that not only acknowledges the historical legacy of these inequalities, but also works to make amends for them and focuses on making sure all people can build generational wealth through real estate. We believe in human rights and reject any business model that values profit over people.

Learn about what it means to be an Antiracist Real Estate Brokerage: Read more >

Real Estate and Racial Justice Resources

So you’re ready to learn more about racism in America’s real estate industry.

Maybe you attended a Black Lives Matter event. Maybe you’ve started to notice that the neighborhoods in your city are starkly segregated, and that Black, Indigenous, Latinx, and families of color seem to have a hard time building generational wealth.

Whatever your path here, you’ve arrived at the big question: What can I do? What can I do as a community member to create more access to homeownership for People of Color?

There is so much you can do. But where do you start?