1914 Monroe St

Madison, WI 53711

Compare Listings

Real Estate and Racial Justice Resources

So you’re ready to learn more about racism in America’s real estate industry. 

Maybe you attended a Black Lives Matter event. Maybe you’ve started to notice that the neighborhoods in your city are starkly segregated, and that Black, Indigenous, Latinx, and families of color seem to have a hard time building generational wealth.

Or maybe, like me when I first started this journey, you’ve just had a growing sense that the real estate industry is only helping the rich get richer, and you want to be part of creating a more equitable society. 

Whatever your path here, you’ve arrived at the big question: What can I do? What can I do as a community member to create more access to homeownership for People of Color?  

There is so much you can do. But where do you start? 

You commit. And then you keep committing. As with anything you care about, you make it a priority and you work at it. You’ll continue to find new ways to be better, to do better.

At Alvarado Real Estate Group, we are committed to exploring and challenging the way racism is embedded within the real estate industry as a whole. We practice this work in a way that is rooted in justice, transparency, and accountability to those most marginalized. Part of our commitment is to continue educating ourselves. We want to share that education with you. We have put together a list of resources that we encourage folks to work through in order to become effective allies to Black and Brown homebuyers. 

But before you dive into the resources, remember that the process of unlearning, opening yourself up to new truths, and unpacking your biases is one that you can’t complete on your own. It’s crucial to engage in conversation and review what you’re taking in with someone you trust, someone who is willing to go on the journey with you and support you as you navigate it.

It may seem overwhelming, but it doesn’t need to be. Commit to engaging with one of these resources every week and put it on your calendar. When you have a plan, you are more likely to succeed.

It’s time for all of us to take responsibility for our education and our desire for justice to change the narrative.


Racial Justice Toolkit for Real Estate Professionals

Reading List 


Organizations to Follow

  • Seek local Black led organization for racial justice learning opportunities, partnerships, ways to contribute financially, and engage in the real issues in your community. 
  • PolicyLink (Housing): a national research and action institute advancing racial and economic equity
  • NAREB: The National Association of Real Estate Brokers, Inc. (NAREB) was founded in Tampa, Florida, in 1947 as an equal opportunity and civil rights advocacy organization for African American real estate professionals, consumers, and communities in America.

Guided Conversations

  • Commit to this free Conversation Challenge – 7 guided conversations about race that you can have as part of your neighborhood association, with a friend/family member, or a group of friends. 

Taking it further

As you work your way through these resources, let them transform your daily habits. Start donating to Black-led organizations fighting for social justice. Look for opportunities to support Black-owned businesses in your community. Examine where your money goes—rent, taxes, grocery bills, whatever—and ask what good your money is doing in the world. 

Learn about your own participation in the system by uncovering your own biases and internalized racism. Learn how white culture and white privilege impacts power dynamics in our relationships, our learned beliefs, and our socialization.

And finally, begin to question everything about the systems you are a part of. The resources in this list will start to open your eyes to the stories behind the injustices that we accept as normal. Don’t look away.

Related posts

Challenging Our ‘One of the Best Places to Live’ Status

Recently, U.S. News highlighted Madison as the number 16 best place to live in the United States. That is fantastic. However, the article should be taken at face value. Madison often gets put on these lists. We can celebrate this AND we need to question what metrics are being used to get us on this list. Additionally, if it is based on responses from people being interviewed, who are they interviewing?

Continue reading

People over property: One real estate company’s perspective

by Sara Alvarado. Featured on Madison365.com

People over property – that may seem like a bold statement from a real estate company, but it shouldn’t be. It’s something I didn’t think I’d be writing about this year but 2020 has brought on a lot of things we hadn’t planned on....

Continue reading

What it means to be an Antiracist Real Estate Brokerage

What makes the work we do at Alvarado Real Estate Group different? In acknowledging that racism exists in our country and in the real estate industry we step out of denial and silence. We are committed to exploring and challenging the way racism is embedded within the real estate industry as a whole. We practice this work in a way that is rooted in justice, transparency, and accountability to those most marginalized. Everyone in the company has 

Continue reading